THE SWASTI ART SPACE
Art has the power to stir emotions and heal in ways that are inexplicable. Colours and ideas are brought alive to create treasures that go far beyond monetary value. At the Swasti Art Gallery, we go one step ahead and see the potential in art to heal in yet another way – by contributing part of our proceeds to cancer. Together with the HCG Foundation, we showcase over a hundred pieces of art from artists around India.We intend to create a deeper awareness of art’s role in society and a better understanding of the need to help the underprivileged. The display area also works as a space that will feature upcoming artists and organise shows by well-known artists.
The collection is present in the lobby at the HCG Centre in Bangalore and is open for viewing 24/7. Each piece has been chosen to remind viewers of the passage of life and stands as a symbol of hope in the journey ahead. We hope for the collection to be a quiet presence that offers encouragement and hope to everyone.
Having very little experience with art in India, I was amazed with the Swasti art gallery. Not only did they provide me with a variety of art pieces, but the customer service was impeccable. Knowing that I have great pieces and that I help promote local talent and patients in need was what made me truly like Swasti.
Finding art works from famous international artists and senior contemporary artists under one roof was the best that could happen. I also love the concept of an open gallery. Buying an art piece supporting a cause is a good initiative and a wonderful way of using art as a medium to raise funds for cancer.
Buying art was never easy before – money transactions, delivery of the piece, authenticity certificate and all other procedures could not be achieved in one day. That’s till the Swasti art gallery came into the picture. With Swasti, all I had to do was like a painting, buy it, sign the documents and it would be delivered in 48 hours.
I am an art lover, but my busy schedule doesn’t allow me to visit art galleries. Swasti gallery is open 24/7. I can walk into the gallery anytime I want and give them a call the next day to reserve paintings I liked.
When buying a painting, there are 2 main things you look for: One is the artist and the second is the style of art. Now we have a third – that the piece should be a Swasti piece.
My first reason in making a purchase was to help a cancer patient in need. The fact that the piece I purchased was beautiful was a bonus.
I saw the art show opening reception in the newspaper. Being intrigued by their work and the pieces of art displayed, I decided to buy a piece to take back with me to the USA. The gallery has a great collection and I was happy to know that they are a non-profitable organisation with proceeds that were going towards a good cause.
I don’t normally visit galleries, but when I was visiting a friend at HCG Hospital, I passed the Swasti art space. Later I came back, looked around and even found a painting I liked in a budget that suited me. I had always thought art was unaffordable but Swasti gave me a pleasant surprise.
I had been looking for a set of paintings which were simple and classic for years. When I went through the images from the Swasti art gallery I found exactly what I wanted. They had a wide range of paintings that catered to a diverse audience.
The painting and its price both got my attention. But when I realised the money would go to the treatment of underprivileged cancer patients in India I didn’t think twice.
Swasti has spent the last decade using art to raise awareness towards the needs of underprivileged cancer patients. The Swasti contemporary art gallery is located at the HCG headquarters in Bengaluru and displays paintings, prints and sculptures. All of which has one common theme running through them – to bring hope to the viewers. The gallery, which is in the lobby, is perfectly located so that it can be of solace to patients who wait.
Swasti also aims to spread awareness on the role of art in today’s society. The pieces of art we choose all have the theme of life’s journeys. By stressing on the importance of this journey, they bring about a sense of hope. They aim to bring about introspection and a feeling of being able to view one’s own life as a third person.
The proceeds from the sale of the works of art are donated to the HCG Foundation, which is then used to sponsor patients who are unable to afford cancer care. Part of the sales also go to the artists who contribute their paintings to Swasti. Apart from providing cancer care to the underprivileged, Swasti also offers a space for undiscovered and upcoming talent.
I hope the space brings solace to those who need it, the pleasure of beautiful art to the ones who appreciate it and help to those who truly need it.
Bhagya A Ajaikumar is the founder of the Swasti art gallery. She has a Masters in Fine Arts from the Art Institute of Chicago, a Post Baccalaureate Certificate from the School of the Museum of Fine Arts, Boston/Tufts University and a Teacher’s License from the Iowa Wesleyan College, Mt. Pleasant, Iowa. She has won numerous awards, is a teacher, an art curator, an art presenter at educational institutes and serves as board member for various art associations in the USA and India.
THE HCG FOUNDATION
The HCG Foundation is a non-profit venture and public charitable trust that was set up in 2006. The Foundation is the philanthropic arm of HCG Enterprises, the largest cancer care network in South Asia. It raises funds through donations that help economically marginalized victims of cancer gain access to HCG’s cancer and multi-speciality departments. As of 2013, over 3000 patients and many more lives have been touched by the HCG Foundation.The HCG Foundation logo has been designed to incorporate three tenets – hope for cancer patients, strength for the victims’ families and peace for cancer survivors. These three tenets are visualised as hands that form our logo.