THE SWASTI ART SPACE
Art has the power to stir emotions and heal in ways that are inexplicable. Colours and ideas are brought alive to create treasures that go far beyond monetary value. At the Swasti Art Gallery, we go one step ahead and see the potential in art to heal in yet another way – by contributing part of our proceeds to cancer. Together with the HCG Foundation, we showcase over a hundred pieces of art from artists around India.We intend to create a deeper awareness of art’s role in society and a better understanding of the need to help the underprivileged. The display area also works as a space that will feature upcoming artists and organise shows by well-known artists.
Swasti has spent the last decade using art to raise awareness towards the needs of underprivileged cancer patients. The Swasti contemporary art gallery is located at the HCG headquarters in Bengaluru and displays paintings, prints and sculptures. All of which has one common theme running through them – to bring hope to the viewers. The gallery, which is in the lobby, is perfectly located so that it can be of solace to patients who wait.
Swasti also aims to spread awareness on the role of art in today’s society. The pieces of art we choose all have the theme of life’s journeys. By stressing on the importance of this journey, they bring about a sense of hope. They aim to bring about introspection and a feeling of being able to view one’s own life as a third person.
The proceeds from the sale of the works of art are donated to the HCG Foundation, which is then used to sponsor patients who are unable to afford cancer care. Part of the sales also go to the artists who contribute their paintings to Swasti. Apart from providing cancer care to the underprivileged, Swasti also offers a space for undiscovered and upcoming talent.
I hope the space brings solace to those who need it, the pleasure of beautiful art to the ones who appreciate it and help to those who truly need it.
Bhagya A Ajaikumar is the founder of the Swasti art gallery. She has a Masters in Fine Arts from the Art Institute of Chicago, a Post Baccalaureate Certificate from the School of the Museum of Fine Arts, Boston/Tufts University and a Teacher’s License from the Iowa Wesleyan College, Mt. Pleasant, Iowa. She has won numerous awards, is a teacher, an art curator, an art presenter at educational institutes and serves as board member for various art associations in the USA and India.
THE HCG FOUNDATION
The HCG Foundation is a non-profit venture and public charitable trust that was set up in 2006. The Foundation is the philanthropic arm of HCG Enterprises, the largest cancer care network in South Asia. It raises funds through donations that help economically marginalized victims of cancer gain access to HCG’s cancer and multi-speciality departments. As of 2013, over 3000 patients and many more lives have been touched by the HCG Foundation.The HCG Foundation logo has been designed to incorporate three tenets – hope for cancer patients, strength for the victims’ families and peace for cancer survivors. These three tenets are visualised as hands that form our logo.